Making a pivot is one of the hardest things for any business to do. It can be difficult to know when you should make a change and even harder to execute that change. But, if done correctly, pivoting can be a very successful strategy for your business. This article will explore when and how to make a pivot in your business. We will also look at some case studies of businesses that have successfully pivoted their way to success!

 

What is a Pivot?

A pivot is a change in your business strategy. This can be a change in your target market, product, or business model. Basically, anything that changes how you do business can be considered a pivot.

 

Why Pivot?

There are a few different reasons why you might want to consider making a pivot in your business. Maybe your current strategy isn’t working, and you need to try something new. Or, maybe you’ve had some success, but you want to take things to the next level. Whatever the reason, pivoting can help you achieve your goals if done correctly.

 

How to Pivot

If you’ve decided that making a pivot is the right move for your business, there are a few things you need to keep in mind. First, you need to have a clear vision of what you want to achieve with your pivot. What are your goals? What are you trying to accomplish? Once you have a clear vision, you can start making a plan.

Your plan should include everything from who will be responsible for executing the pivot to how you will measure its success. It would be best to consider what changes need to be made for the pivot to succeed. For example, if you’re changing your target market, you might also need to change your marketing strategy.

Once you have a plan, it’s time to execute it! This is where things can get tricky. Making a change in your business is never easy, but staying focused on your goals is important. Remember, you’re making this pivot for a reason, so don’t give up!

Pivoting can be a great way to breathe new life into your business. But, it’s not always easy. If you’re considering making a pivot, make sure you have a clear vision and plan. And, most importantly, don’t give up!

 

Case Studies

Now that we’ve looked at what pivoting is and why you might want to do it let’s look at some businesses who have successfully made a pivot.

  1. Airbnb
    Airbnb is a company that most people are familiar with. They started as a way for people to rent out their spare rooms or apartments to travelers. But, they soon realized that there was a bigger opportunity. They pivoted their business model and started offering entire homes and apartments for rent. This change allowed them to tap into a larger market, and they’ve been successful ever since.
  2. Slack
    Slack is a communication platform that is popular with businesses. It started as a way for gamers to communicate with each other while playing online games. But, the founders quickly realized that the platform could be used for more than just gaming. They pivoted their business model and started offering Slack as a way for businesses to communicate. This change helped them tap into a larger market, and they’ve been successful ever since.
  3. Twitter
    Twitter is another company that most people are familiar with. They started as a way for people to send short updates to their friends (similar to text messages). But, they soon realized that there was a bigger opportunity. They pivoted their business model and started offering a platform for people to share news, ideas, and thoughts with the world. This change allowed them to tap into a larger market, and they’ve been successful ever since.

Pivoting can be a great way to improve your business. If you’re considering making a change in your business, make sure you have a clear vision and plan in place. And, don’t forget to take a look at some of the businesses that have successfully made a pivot. They can provide inspiration and guidance as you navigate this process.